All opinions in this column reflect the views of the author(s), not of the Council Journal Machine learning can enhance business processes and deliver more fine-tuned and effective levels of customer service than ever before while allowing them to customize unique experiences for all prospects. The best news of all is that AI and machine learning are
Over one third of Irish businesses do not have a digital marketing strategy, according to a national index survey of over 400 Irish business professionals by Springboard PR & Marketing. A further 22% of respondents also admit that they are unaware if their organisation even has a digital marketing strategy. The top challenge facing those surveyed […]