BlackSquare, a global digital experience leader in the drinks industry has today announced the establishment of its EMEA Headquarters in Dublin. Headquartered in Calgary, Canada, the company will operate a remote model across Ireland and are set to create 20 new jobs nationwide over the next three years. The EMEA headquarters in Dublin will coordinate BlackSquare’s international business outside of North America. The roles created will be across a variety of disciplines such as project management, software development, and supply chain.
BlackSquare provides an end-to-end Direct-to-Consumer (DTC) eCommerce solution for the global drinks industry. The unique solution entitled ‘Insight’, enables alcohol brands, producers (wineries, breweries, and distilleries), and marketplaces to deploy DTC strategies. The platform ingests and analyses vast amounts of data, providing unique insights into consumer behaviour and purchasing patterns. As consumers continue to adjust to the effects of COVID-19, beverage alcohol ecommerce has become an increasingly important retail channel across the globe. The company employs over 60 people across offices in Calgary, Toronto, London and Melbourne. Their list of clients in Europe includes leading beverage company and makers of Guinness, Diageo.
Commenting on the announcement, BlackSquare’s CEO Matthew Protti: “Dublin was a location that piqued our interest from the very beginning. The exceptional pool of talent available, coupled with Ireland’s commitment to the EU were strong factors in our decision to establish our EMEA presence here. We are looking forward to supporting our clients in the region and are excited to begin the recruitment process.”
BlackSquare was founded in 2010 and specialises in enterprise, alcohol-focused eCommerce, and tech-enabled logistics services. BlackSquare’s technology platform called ‘Insight’ combines a full suite of proprietary digital DTC and eCommerce solutions to enable Customer Acquisition and Engagement, eCommerce Enablement, Fulfilment Coordination and Logistics Management. BlackSquare’s portfolio of companies includes Folly Enterprises Inc. which was created when BlackSquare’s wholly owned Global Wine Database subsidiary, a data play for the global wine industry, merged with Wine Folly LLC, one of the largest wine-related consumer websites in the world.