‘Connecting the Wild Atlantic Way’ conference is coming to Donegal

Donegal County Council in association with Failte Ireland and Donegal Tourism Ltd have recently announced that the ‘Connecting the Wild Atlantic Way’ conference will be coming to the county in September. This is a cutting edge digital marketing conference and it will be held on Thursday 25th September. ‘Connecting the Wild Atlantic Way’ is an innovative conference and the first to blend digital marketing activities with promotion of the Wild Atlantic Way touring route in Donegal.

The conference will cover a range of simple cost effective online marketing tips that can be applied to businesses to ensure their positive growth going forward. Here businesses can discover how to reach their target audience with a Wild Atlantic Way focus using the latest innovative digital marketing techniques. Failte Ireland representatives will be on hand to answer your questions about the Wild Atlantic Way.

A panel of expert speakers from companies such as Google, Facebook and some of Ireland’s leading digital marketing agencies will show those in attendance how to make the most of the Wild Atlantic Way. The conference will also feature practical case studies from a range of local tourism businesses that are already experiencing a positive increase in visitor numbers as a direct result of Wild Atlantic Way marketing initiatives that they have deployed in order to reach a wider consumer audience online.

Barney McLaughlin from Donegal County Council commented that “Donegal County Council and Failte Ireland welcome this conference to Donegal. This is a great opportunity for the Tourism trade to come together to network and to gain the information necessary to promote and increase market share for their businesses on the back of the Wild Atlantic Way brand.“


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