Enterprise Ireland and Tourism Ireland are collaborating with QVC, a world leader in multiplatform video commerce, on three live ‘Made in Ireland’ shows that will reach millions of US customers across QVC’s TV broadcasts, streaming service, mobile apps, social pages, and website in the US. The shows will deliver an important platform and selling opportunity for Irish design and producers, while also showcasing the island of Ireland to US audiences.
This year, QVC’s ‘Made in Ireland’ broadcasts will take place at Ballyseede Castle in Tralee, Co. Kerry on 7 and 8 September and will feature Irish-made apparel, jewellery and homewares from some of Ireland’s most notable brands, including West End Knitwear, Aran Craft, Connemara Marble, Charles Gallen, Killarney Crystal, and Fadó.
Enterprise Ireland and Tourism Ireland collaborated with QVC earlier this year to deliver a co-production for QVC’s 32nd St. Patrick’s Day ‘Made In Ireland’ broadcast, live from Ashford Castle in Co. Mayo.
Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD said, “this is a fantastic opportunity for Irish entrepreneurs to showcase their products to a huge audience. Irish-made goods are renowned the world over for their classic design, craftsmanship, sustainability and quality. The QVC ‘Made in Ireland’ broadcasts will reach an audience of millions. That’s incredible and will allow featured Irish brands raise their profile, increase sales, maximising the potential for growth and further job creation. It’s also a great opportunity to promote Ireland as a tourist destination.”
Mary Campbell, Chief Content, Digital, and Platforms Officer, QVC US said, “we’re excited to work with Enterprise Ireland and Tourism Ireland on these innovative livestream shopping experiences. We are constantly developing fresh programming with exciting products to delight our passionate community of engaged customers, and these ‘Made in Ireland’ broadcasts are a wonderful addition to our lineup. We look forward to showcasing the best of Irish design and celebrating our Irish vendors and the beautiful landscape of the country throughout the year.”
Leo Clancy, CEO of Enterprise Ireland said, “Enterprise Ireland has a long-standing relationship with QVC, which provides an important and unique platform to showcase Irish craftmanship to audiences in the USA. QVC is one of the biggest buyers of Irish-made items worldwide, delivering huge exposure and sales potential to the featured brands. For Irish vendors that secure the highly sought-after slots on the shows, it represents significant value. Broadcasting the QVC ‘Made in Ireland’ shows live from Ireland brings an even more authentic Irish experience to viewers and we are delighted to collaborate with Tourism Ireland and QVC to make this happen.”
Niall Gibbons, CEO of Tourism Ireland said, “Tourism Ireland is delighted to collaborate with Enterprise Ireland and QVC once again, to deliver this series over the coming year. As well as showcasing our unique and authentic crafts, the shows will shine a spotlight on the island of Ireland, reminding millions of viewers across the US about our rich culture and heritage, our spectacular scenery and fantastic accommodation options and will help ensure that Ireland stays ‘front of mind with prospective visitors.”