Business Environment News

Mayo Sustainable Clothing Brand Launches Fully Circular Model

Mayo-based sustainable clothing brand, Pure Clothing, has launched a fully circular economy.

Pure Clothing, based in Ballina, was founded by local students Peter Timlin (Ballina) and Richard Grimes from Enniscrone in May 2020.

The company quickly went viral on the video-posting app Tik Tok showcasing the pair’s journey to setting up the company and their sustainable model. Today, Pure has over 50,000 followers.

Both Peter (20) and Richard (21) are passionate about sustainable fashion and developing solutions to protect the planet, investing their time and effort into ensuring that their brand has a positive environmental impact.

Pure Clothing is a completely sustainable brand and uses organic cotton and recycled material for its vegan-friendly clothing which is embroidered by a wind-powered unit in Co. Mayo.

Pure Clothing’s packaging is made from recycled materials and printed on with water-based ink, making it fully environmentally friendly.

A worn Pure sweatshirt is refashioned into a bag as part of the clothing brand’s Restore with Pure initiative.

Richard Grimes added, “our goal at Pure Clothing is to build a stylish and modern clothing brand using sustainable supply chains and eco-friendly materials. Achieving this circular economy is a key element to reaching that goal and continuing to fight fast fashion. Pure Clothing is an Irish-made brand that wants to spread the message that you can be fashionable while also being sustainable.”

As well as the Restore with Pure programme, other initiatives such as planting 1,000 trees in Ireland saw Pure Clothing awarded Best Project in Natural Environment at the Business Spirit Awards.

The brand’s founders were also recognised in The Sunday Independent’s Top 30 Under 30 list in 2020.

Pure Clothing is a Pitch 21 finalist which means its products will be available for purchase both in-store and online with Arnotts later this year.

Source: Western People

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