Tourism Ireland and China’s largest mobile company Vivo, have collaborated on a new Wild Atlantic Way project – Be Wild.
Last year, Ireland welcomed 90,000 Chinese visitors to the Ireland. The Be Wild project has a social media reach of 800m people; all potential new visitors to Ireland. The project is part of the fifth annual Images in Cities campaign, run by Vivo and Chinese National Geographic. The Images in Cities campaign gathers photographers and videographers to different destinations where they capture video footage and imagery of the city they’re visiting, and share content with their social media following.
The collaration’s Irish venture has been timed to coincide with Vivo’s new mobile phone launch. The impending launch has been incorporated into the crew’s style of shooting, as they documented their adventure, along the Wild Atlantic Way. The final film hopes to reach at least 30m Chinese viewers on social media and on China’s Youtube equivalent – Youku.
16 Chinese journalists and photographers of the National Geographic followed an itinerary designed by Fáilte Ireland to showcase the Wild Atlantic route, creating the Be Wild film along the way. Their itinerary took in: Galway, the Cliffs of Moher, Adare Manor, Dingle, the Rock of Cashel, and Dublin as part of the ‘road trip’. The crew visited additional tourist landmarks including: Belfast, the Causeway Coastal Route, the Dark Hedges and Killarney.
As part of the Images in Cities campaign includes an exhibition of pictures of Ireland that will tour to three Chinese cities, a 30 second ad on Chinese TV station Travel Channel, and an Ireland ad on the homepage of the vivo website.
Tourism Ireland is very excited about the partnership and looks forward to the stunning photos and videos that will reach an estimated 800 million people across China.