Kildare County Council’s Economic & Enterprise Office have launched a shop local marketing campaign designed to create greater public awareness of the importance of shopping with local businesses over the Christmas period. The ‘Shop Local, Support Local’ campaign will include radio and newspaper advertising and active social media promotion of local businesses around the county.
The Cathaoirleach of the county of Kildare, Cllr Fintan Brett, encouraged the citizens of Kildare to shop local as much as possible this Christmas stating, “local businesses are an integral part of every community around the county. They make our Main Streets vibrant, they offer local employment and by supporting them we are ensuring that the money generated within their businesses is being reinvested directly into our towns and villages. The ‘Shop Local, Support Local’ campaign is there to remind us to spend directly with our retailers this Christmas.”
Head of Enterprise & Economic Development, Kildare County Council, Jacqui McNabb works closely with the retail sector and recognises the resilience they have shown over the past couple of years. She emphasised that “Kildare County Council’s Economic & Enterprise Office are determined to do as much as possible to support the retail sector, whether it is providing one to one mentoring and training courses for our retailers, offering trading online vouchers to those who wish to improve their online presence or funding improvements to their Shopfronts through the Shopfront Improvement Scheme. Our Retail Supports Programme is there to ensure that local retailers can remain at the heart of our communities and this promotional campaign will seek to highlight their entrepreneurial spirit and drive”
Adding his support to the campaign Kildare Chamber CEO, Allan Shine, wants Kildare consumers to actively identify Kildare businesses to support in the lead up to Christmas, “I regularly meet with retailers and other businesses who tell me about the difficulties they are facing so I very much welcome this timely initiative by Kildare County Council Economic & Enterprise Office to encourage people to shop locally. I know that people are actively looking for ways to support their local businesses and as we head into an important and busy trading period, this campaign will encourage people to look first for the excellent products and services that are available from Kildare businesses.”
Source: Kildare County Council
