Caro Press Release 25.06.21
CARO launch awareness campaign to coincide with World Sand Dune Day
To coincide with the first World Sand Dune Day we are launching our Protect Our Dunes campaign that will run throughout the summer to highlight the importance of our dunes and the need to protect these natural assets.
This initiative is asking the public to help protect the dunes by enjoying the beach responsibly and will include awareness raising measures on social media to convey the importance of our sand dunes to coastal resilience and biodiversity, how they can be easily damaged from recreational activities, along with simple measures to preserve them.
The main objective of the #ProtectOurDunes campaign is to raise public awareness around the value of sand dunes, how dunes are formed and the potential damage that can be caused to dunes from human activity.
The public are being advised of activities that can damage our sand dunes, including trampling on the dunes, sliding down the dune face, wild camping and campfires, sports training and roaming dogs. We can protect them by staying off the dunes, keeping to designated pathways and camping areas, following the direction of local signage and watching wildlife from a distance.
Supporting information, videos and communication toolkits for coastal communities are available HERE. The campaign will be visible on social media platforms including CARO and local authority social media from 25th June and will continue over the summer months.
Source : Caro