The app took runners-up spot in the category ‘Digitalisation advances and digital transition in Sustainable Cultural Tourism, including Smart Tourism and Smart Destinations initiatives closely involving culture and heritage.’ The award comes weeks after Dublin was also shortlisted for the European Capital of Smart Tourism award, a designation which recognises outstanding achievements by European cities as tourism destinations in four categories: sustainability, accessibility, digitalisation as well as cultural heritage and creativity.
The ECTN awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promote networking between destinations. The Awards Contest is open to tourist destinations across Europe, to showcase their results and outputs in sustainable cultural tourism under several selected categories each year.
The Dublin Discovery Trails app was developed by Dublin City Council in partnership with Fáilte Ireland and launched earlier this year in January. Since its launch, the app has hosted new immersive experiences from across the Dublin region including Castleknock, Balbriggan and a first of its kind Augmented Reality map of Dublin City which was produced using new Google Maps technology by the app developer PeelX.
The Dublin Discovery Trail app is part of the delivery of the Innovation pillar of the new Dublin City Council Tourism Strategy 2023-2028, which aims to invest in digital technology to transform Dublin’s tourism landscape. Utilising new and immersive technologies, such as augmented reality, will help further position Dublin as a world class tourism destination with this new digital experience and allow for further unique and tailored customer experiences that will keep the city relevant for tourists and locals.
For more information on the Dublin Discovery Trails App visit http://dublindiscoverytrails.com or search Dublin Discovery Trails on Apple App Store or Google Play.
Source: Dublin City Council