Limerick truly is a student city with latest figures showing the city is now home to just under 30,000 students studying in University of Limerick, Technological University of the Shannon and Mary Immaculate College.
And with a further 15,000 full and part-time students undertaking post leaving cert or further education courses, it shows the potential that Limerick has to harness the power of students to create a vibrant and busy city from a retail, hospitality and cultural standpoint.
The news comes as a four-week student marketing campaign by Limerick City and County Council concludes.
The Limerick Student City campaign by the Council’s Marketing & Communications Department encouraged university students, further education students, apprentices and those undertaking skills-based learning to get out and about and experience Limerick city like never before.
The campaign, which used #LimerickStudentCity, employed captivating content including Instagram Reels, static imagery and campaign specific graphics to engage our target audience; it welcomed new students to Limerick and encouraged them to explore all that Limerick has to offer off-campus.
Topline figures for the social campaign were hugely positive with:
- Total Impressions: 505,187
- Video Views: 122, 028
- Engagement: 8,733
- Reach: 377,855
The social and on-campus campaign informed students that there is more to student life than their campus and Limerick city is the perfect place for them to maximise their student experience.
Staff from the Marketing & Communications team visited the campuses of UL, TUS Moylish, TUS LSAD and MIC in person and created engagement with Limerick.ie and our social channels via an iPad giveaway.
The iPad competition was won by Meaghan Gilmartin, who is a third year Early Childhood Education & Care student in TUS Moylish.
The overall campaign was supported by UL, TUS and MIC’s social media campaigns and also helped to mark the Limerick Open Days on the 20 and 21 October.
Source: Limerick City & County Council