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Limerick City and County Council Launch Limerick Eleven

Limerick is giving a special nod to a rich heritage dating all the way back to the 10th century with its Limerick Eleven Summer 2022 tourism campaign.

Reflecting its authentic and rich history yet embracing the finest trappings of today, this exciting national tourism campaign leverages the city’s tenth century foundation with 11 themed itineraries and experiences to be enjoyed by both locals and visitors alike.

Founded by the Vikings, who themselves were fond of summer celebrations, Limerick grew from the shores of the Shannon to the edge of the Atlantic, and today its people are warm, welcoming and hospitable – all of which will be evident as the L11 Summer 2022 campaign unfolds.

The campaign was launched today with an opportunity to win one of 11 fantastic prize experiences through a campaign hub on, Limerick City and County Council’s award winning digital platform, where full details of the campaign, offers and competitions can be accessed.

The campaign also includes a number of superb value accommodation, dining, attraction and activity offers from participating providers in the city and county, and is being promoted across social media channels InstagramFacebook and Twitter.

The promotion is Limerick City and County Council’s latest initiative to promote Limerick as one of Ireland’s leading destinations for value, welcome and excitement. It follows last year’s award winning Double Your Summer campaign. This year, the multi-media campaign will roll out eleven ways to enjoy Limerick, each as accessible and enjoyable as the next, so that visitors can get to know the real Limerick – county and city.

Mayor of the City and County of Limerick Cllr Daniel Butler said, “Limerick 11 Summer 2022 is representative of the wonderful and rich diversity across Limerick’s tourism offering this summer. We’re championing ‘11’ because of our history but there’s more to do and see in Limerick, as tourists have been finding out in increasing numbers over recent years.”

“We’ve had 11 centuries here so we’ve had plenty summers to learn from. The advances in our tourism offering over recent years in particular, and the unbeatable value Limerick has as a city base, means that this will be our best yet. So, we are rolling out a ‘green’ carpet this summer here in the city and county with a very special welcome for visitors. With two years of ‘staycations’, it’s fair to say that more and more people got to experience our city and county. The reaction was everything we hoped for and we’re expecting a bumper summer again this year, not least as we offer value as well as an all-round brilliant experience.”

Denis Tierney, Head of Marketing and Communications at Limerick City and County Council, said, “Limerick has an incredible history as a city and county and we chose this year to make that the theme of our summer tourism promotion, marking the foundation year of our city. But it’s not just about the past; there’s so much to celebrate about Limerick today from our latest tourism offerings such as our Greenway and vibrant entertainment offering. It’s a very positive time for Limerick and that’s reflected in a tourism experience that provides something for everyone. Eleven centuries of Limerick is worthy of celebrating and we are proud to represent the Limerick of today via L11.”

Source: Limerick City & County Council

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